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THE PROJECT ARCHIVE10+ YEARS / MANY PERSPECTIVES

WORK.

A decade of ideas.
Every discipline, one point of view.

Branding. Moving images. Imagined worlds.Selected projects · 2022—2026

Doha Bank — completed interior composite with three football supporters

FILM & MOTION / 01

Doha Bank — VFX & AI

Film & Motion

MEAT THE BUN — burgundy Porsche campaign

ART DIRECTION / 02

MEAT THE BUN

Art Direction

An identity you can wear.

A silver-toned statement chain worn with a neutral sleeveless top

Luxsy Jewels

Branding

Murex d’Or — Fairouz in an AI-assisted cinematic tribute

ART DIRECTION / 04

MUREX D’OR

Art Direction

Verno summer collection — styled apparel beside the Mediterranean harbour

FASHION & CAMPAIGNS / 05

Verno — Summer Collection

Fashion & Campaigns

Dough Darlings — chocolate and glazed doughnuts stacked on black packaging

ART DIRECTION / 06

DOUGH DARLINGS

Art Direction

Rumble — monochrome training portrait with branded boxing gloves

ART DIRECTION / 07

RUMBLE

Art Direction

Cake Boutique summer breakfast, with juice poured over an illustrated table setting

Cake Boutique — Summer

Branding

Verno winter collection — sand-toned hoodie worn in the campaign film

FASHION & CAMPAIGNS / 09

Verno — Winter Collection

Fashion & Campaigns

IDENTITY — Arab fashion portrait with embroidered clothing and patterned tiles

AI & EXPERIMENTS / 10

IDENTITY

AI & Experiments

THE HOLDING BREATH — an underwater close-up lit in deep blue

FILM & MOTION / 11

THE HOLDING BREATH

Film & Motion

INSIDE — a monochrome close-up of Fettah behind his glasses

FILM & MOTION / 12

INSIDE

Film & Motion

Oculus — eye-led blue and white identity applied to presentation folders

Oculus

Branding

Fortimax — colourful nutrition drink packaging arranged diagonally on a timber surface

Fortimax / Herakless

Packaging

Le Petit Boulanger — illustrated gold bakery identity on a warm brown surface

Le Petit Boulanger

Branding

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