el florentino Art director & visual artist
Doha, Qatar

WSA / WACOM STORE ALGERIA

WSA

Craft your vision.

Visual identity · 3D brand expression · Print & digital applications

WSA blue ribbon identity across a brick façade

An identity for creative people.

Created during my time at Zone Agency, this identity refresh gives WSA, Wacom’s official representative in Algeria, a more expressive visual language while keeping a connection to its existing brand. A flowing blue signature and an orange dot carry the system across print, space and screens.

DISCIPLINES
Visual identity · 3D brand expression · Print & digital applications
CREDITS
Fettah — El Florentino · Zone Agency
01 / The signature

From a mark to a gesture.

The refresh turns the existing symbol into a fluid, signature-like ribbon. Flat and dimensional versions, with horizontal and stacked lockups, keep the identity adaptable.

WSA signature logo and Craft Your Vision tagline
Annotated comparison of the original and refreshed WSA symbols
Original pencil exploration for the WSA ribbon symbol
WSA logo construction grid and stacked wordmark
Horizontal and stacked WSA logo variations
02 / The visual system

A language with dimension.

Neometric and Bebas Neue give the typography its structure. Blue, deep navy and a small orange accent bring contrast, while the ribbon moves beyond the logo into the imagery.

Neometric and Bebas Neue typography specimens
WSA white signature logo on a navy background
For Creatives mural with the WSA signature on a blue building
03 / Print & space

The signature in the real world.

Business cards and exterior signage show how the identity carries across materials and scale.

WSA business card applications in blue and white
WSA exterior signage application
04 / Digital expression

Made to live on screen.

Website concepts, social profiles and product layouts carry the same ribbon, colour and typographic language into the digital experience.

WSA social profile displayed on laptop and mobile
WSA website concept shown across tablet and mobile layouts
Six WSA product campaign layouts with blue ribbon graphics

WSA / WACOM STORE ALGERIA

A signature with room to create.

One recognisable gesture, from the logo to the wider brand world.

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