BRAND FILM / ART DIRECTION & EXECUTION

BROWNIETALE

Once Upon a Bite.

FULL CREATIVE EXECUTION

A bakery story, told as a little adventure.

For Brownietale, an everyday act of baking opens into an illustrated world. A warm kitchen, an enchanted forest and a distant city connect family, imagination and the pleasure of sharing something handmade. Art direction and execution carry one visual language through the entire film.

Art direction · Visual development · Character direction · AI-assisted animation · Editing

Autoplay is muted. Use the sound button to hear the film.

Final film / Original vertical composition

Warmth, wonder and a hand-drawn touch.

Soft yellows, blue shadows and pink accents hold the scenes together. Visible linework and painted textures keep the world tactile; oversized flowers, golden ribbons and winding paths let the ordinary become magical.

A golden Brownietale medallion in a lush illustrated forest

Brownietale film still — a doorway between the kitchen and the illustrated forest — The kitchen / An intimate starting point

Brownietale film still — discovery of the golden medallion — The forest / A doorway into imagination

Brownietale film still — the girl facing the distant city — The journey / A world opening ahead

A cast with a shared visual language.

Character references establish silhouette, costume, expressions and multiple views before animation. The girl’s changing age, the supporting human cast and the expressive birds give the story a recognisable ensemble.

Character reference sheet for the red-haired girl, from childhood to adulthood — Character development / The girl across two ages

Black and orange bird character with a chef hat, poses and expressions

Hoopoe character reference with poses, wings and expressions

Poses, proportions and expressions act as shared references when the characters move between shots.

Additional character studies

Character reference sheet with poses and expressions for the dark-haired man

Character reference sheet for the bearded man in an orange waistcoat

Character reference sheet for the red-haired artist with his sketchbook

Direct the sequence, not just the image.

Character sheets, environment references and shot direction were connected before AI-assisted animation. The final edit shapes these individual shots into one story, with a consistent palette, cast and rhythm.

01
Define the story and visual treatment
02
Develop characters, environments and key frames
03
Direct motion and transitions through connected references
04
Shape the rhythm in the final edit

The final edit brings the scenes into a single arc: preparation, discovery, journey and a return to the brand.

The story comes back to the box.

Pink packaging and golden ribbon bring the imagined world back to something you can give, open and share. The product belongs to the story from the first baking detail to the closing signature.

BROWNIETALE

Once Upon a Bite.

Art direction and full execution by Fettah — El Florentino.

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