DOUGH DARLINGS

Product Campaign & Social Art Direction

Two doughnuts stacked on black packaging

Black packaging and freshly made doughnuts

THE CAMPAIGN

Chocolate, glaze and dough take centre stage. Tight product compositions meet oversized typography and black packaging, carried from still imagery into films of the making process and café experience.

Art direction · Product imagery · Motion · Social rollout

Texture takes the lead.

Chocolate doughnut held above a product spread

Chocolate cereal doughnut on a cooling rack

Sugar-coated filled doughnut held in hand

Made, glazed, served.

Four films move from preparation and finishing to the counter and café.

Glaze / The finishing process

Filling / Product close-ups

Fresh / From tray to box

Café / The customer experience

A bold product language.

Triple Belgian Choco typographic campaign artwork

FROM PRODUCT TO CAMPAIGN

Fresh in every frame.

The same black-and-white language connects the box, product staging and typographic artwork.

The social rollout.

DOUGH DARLINGS

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