el florentino Art director & visual artist
Doha, Qatar
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MEAT THE BUN

Launch Campaign & Social Art Direction

Doha, Qatar

Burgundy Porsche with Meat The Bun boxes beneath the open hood

THE CAMPAIGN

A launch campaign that treats food like fashion: flash-lit portraits, burgundy leather, stainless steel and unexpected product staging.

Art direction · Campaign imagery · Motion · Social rollout

01

Campaign film & breakdown

MEAT THE BUN / Final campaign film

FROM STUDIO TO SCREEN

Shot on white.
Built into a world.

The entire film was shot against a white background. The finished campaign places those performances inside a control room, a dining environment and a surveillance sequence.

See the transformation

Original footage. Finished frames.

FinalOriginal
The button / Prop transformation
FinalOriginal
The control room / Front view
OriginalFinal
The screen wall / Reverse angle
OriginalFinal
The dining room / Environment
FinalOriginal
The conversation / Continuity
OriginalFinal
The surveillance view / Reframing

Production workflow

Selected production graphs behind the campaign shots.

Campaign production workflow — 1
Campaign production workflow — 2
Campaign production workflow — 3

02

Campaign imagery

Burgundy, flash photography and fashion-led product staging.

Burgundy tailoring and leather gloves presenting a burger on a silver platter
Stacked burgundy Meat The Bun cups held against a black suit
Meat The Bun meal inside a burgundy leather Porsche interior
Fashion-led portrait with a burger meal at a stainless steel table
A matcha cup surrounded by microphones on stainless steel
Fries tucked into a denim pocket beside a hand holding a burger
The arrival / Campaign film
Product / Texture & motion
Social / The visual system

03

AI-generated shots & environments

Character references, generated environments and realistic motion studies.

Character reference sheet for the AI-assisted campaign
Studio fashion reference for the campaign
AI study / Stainless-steel environment
AI study / Character & styling
AI study / Automotive environment
AI study / Paparazzi sequence

04

Menu photography & artwork

From clean product photography to the finished burgundy menu system.

Meat The Bun menu photography — double burger
Meat The Bun menu photography — burger with onions
Meat The Bun menu photography — burger with bacon
Meat The Bun menu photography — burger detail
Meat The Bun menu photography — stacked burger detail
Meat The Bun menu photography — sweet fries
Meat The Bun menu photography — chicken chips

The finished menu system

Meat The Bun menu artwork — Double Up
Meat The Bun menu artwork — Classic Spicy
Meat The Bun menu artwork — Classic
Meat The Bun menu artwork — Chicken Chips
Meat The Bun menu artwork — Sweet Fries

05

The social grid

The supplied feed layout brings the campaign imagery, films and brand statements together.

Meat The Bun campaign feed — first nine posts
Meat The Bun campaign feed — final three posts

MEAT THE BUN

FOR THOSE WHO DARE

The campaign on Instagram Explore more projects
PROJECT PREVIEW /

DISCIPLINE
CREDITS
View full project View on Behance
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