FILM & MOTION / 01Doha Bank — VFX & AI
Film & Motion
EL FLORENTINO
Based inDoha, Qatar
Creative collaborationsWorking worldwide
Art director & visual artist10+ years of experience
Art direction for brands and moving images. I turn an idea into a visual direction, then carry it through identity, imagery and film.
Art direction for brands & moving images. Based in Doha. Open to opportunities in Europe.
Explore selected workSELECTED
WORK.
Brand identities, campaigns, and visual explorations.
FILM & MOTION / 012026
ART DIRECTION / 02MEAT THE BUN
Art Direction
LUXSY JEWELS
An identity you can wear.
BRANDING / 03Luxsy Jewels
Branding
FASHION & CAMPAIGNS / 04Verno — Summer Collection
Fashion & Campaigns
Explore the full gallery
Brand identities, campaigns, and visual explorations.
THE PERSON
BEHIND THE PIXELS
BEHIND THE PIXELS
A designer’s eye. An artist’s instinct.
Fettah.
aka El Florentino
aka El Florentino
I’m Abdelfettah Guerroumi — Fettah, aka El Florentino. An Algerian art director based in Doha, with 10+ years of creative experience. My practice connects concept development, visual direction and hands-on production. I work across brand identities and moving images, using design, motion and VFX to serve a coherent idea. Open to art director opportunities and creative collaborations in Europe and beyond.
10+ years of creative experience. From the concept to a coherent visual direction.
More about me
I’m Abdelfettah Guerroumi — Fettah, aka El Florentino. An Algerian art director based in Doha, with 10+ years of creative experience. My practice connects concept development, visual direction and hands-on production. I work across brand identities and moving images, using design, motion and VFX to serve a coherent idea. Open to art director opportunities and creative collaborations in Europe and beyond.
I review moodboards, references and technical feasibility against the time available. The direction needs to be compelling—and achievable.
Art directionBrand identitiesMotion graphics3D & sculptingFilm & VFXAI filmmaking
SELECTED CLIENTS & BRAND EXPERIENCE
Good company.
Selected brands and organisations I’ve contributed creative work to.
THE NEXT GOOD IDEA STARTS WITH A CONVERSATION.
HAVE SOMETHING
IN MIND?
Let’s make it happen
Based in Doha, Qatar.
Available for Qatar, Algeria & Europe.Back to top
Available for Qatar, Algeria & Europe.Back to top