VERNO / SELECTED WINTER WORK
Layers of
character.
Selected creative work from Verno’s winter collection: graphic hoodies, patterned bags, product imagery and three short campaign films.
GRAPHICS / IMAGERY / FILM
THE PROJECT
A winter wardrobe, in focus.
A selection of my creative work for Verno’s wider winter collection, bringing together garment graphics, product presentations, social compositions and moving images. This case study focuses on the pieces shown here; the wider range is available on Verno’s website.
- BRAND
- Verno
- CONTRIBUTION
- Winter collection visuals · Graphics · Campaign content
- PRESENTED BY
- Fettah — El Florentino
THE VISUAL LANGUAGE
Earth tones. Expressive details.
Forest green, rust, chocolate and stone give this selection its grounded character. The dune graphic introduces a sense of landscape and memory, while expressive lettering brings a more direct streetwear energy. Small front marks and larger back graphics create two different ways to encounter the same garment.
01 / GARMENT GRAPHICS
A message on the back.
The brown hoodie places a landscape inside a structured graphic, with typography framing the image. The green hoodie takes another approach: an oversized message becomes the image itself. Together, they show how imagery and lettering can occupy the same collection without repeating the same formula.
02 / BAGS & PATTERNS
The pattern travels.
The bags carry the visual language into another format: a tonal brown monogram, flowing green and cream motifs, a lighter blue variation and a restrained black-and-olive treatment. Clean product views make the differences in pattern, placement and colour easy to compare.
03 / PRODUCT & SOCIAL
Clarity, with a little movement.
The imagery moves between clarity and attitude. Front and back product views explain the pieces; the clothing rail brings the palette together; the suspended hoodie gives the social composition a sense of movement. Each format has a different job, while the garments remain the focus.
04 / THREE CAMPAIGN FILMS
Out in the everyday.
Three short films take the collection into everyday settings. A trolley-level viewpoint brings the bags into the foreground, a lift scene puts contrasting hoodie colours together, and a sunlit street sequence moves closer to the dune graphic. The complete supplied edits are presented below.
VERNO / SELECTED WINTER WORK
From the graphic to the street.
This selection connects the close-up detail of a print with the wider mood of a campaign. Explore the full Verno range, or continue to the summer collection case study.