Summer, served beautifully.
A summer world for Cake Boutique, connecting café-inspired illustrations, striped packaging, photography and a short campaign film.
- PROJECT SCOPE
- Seasonal identity · Illustration · Packaging · Photography · Campaign content
- PRESENTED BY
- Fettah — El Florentino
THE PROJECT
A season that feels like the place.
A seasonal identity works best when it feels at home. For Cake Boutique, the summer theme draws on the café itself: the terrace, the drinks, the pastries and the little rituals around them. Familiar details become illustrations, then travel across cups, bags, table settings and social content.
01 / THE IDEA
Small details. A whole atmosphere.
The starting point was the boutique’s everyday atmosphere. A record player, a vintage radio, an iced drink and a croissant form a small cast of recognisable objects. A larger terrace illustration brings them into a world of people, plants and unhurried afternoons.
COLOUR & CHARACTER
The feeling of a summer afternoon.
Soft green, buttery yellow and warm cream give the final artwork a sunlit character. The stripes create a consistent backdrop; expressive linework and small colour accents keep the illustrations lively. The mood is relaxed and welcoming, with enough restraint to let the food remain the focus.
02 / PACKAGING
Made to leave with you.
One visual language, several levels of expression. Simple stripes give the wordmark room to breathe. Repeating objects add detail to the cups and bags. The café scene becomes a larger statement on a shopping bag, while pastry boxes carry the same palette into the takeaway experience.
Packaging mockups show the design system; campaign photographs show the pieces in use.
03 / PHOTOGRAPHY
Less still life. More life.
The photographs bring the design into use. Hands pour juice, serve pastries and hold colourful drinks. Close views emphasise foam, flaky pastry and condensation; wider compositions show how the packaging sits naturally within the café. Green uniforms, yellow cushions and the printed table settings connect the images without making every frame identical.
04 / SOCIAL & FILM
The same world, at every scale.
The illustrated objects become a recognisable set of Instagram highlights. At a smaller scale, the shared palette and striped backgrounds keep the family together while each object remains distinct.
IN MOTION
A little moment of summer.
The short film carries the same idea into motion: pastries perched on striped takeaway cups, a simple human gesture, and the green café setting behind them. It is a compact expression of the campaign’s food, colour and atmosphere.
CAKE BOUTIQUE / SUMMER 2026
From a café detail to a complete seasonal world.
Illustration establishes the mood. Packaging gives it a physical form. Photography and film show it being lived in. Together, the work connects the summer theme across the table, the takeaway and the screen.
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