el florentino Art director & visual artist
Doha, Qatar

DIGITAL AFRICAN SUMMIT / ALGERIA 2.0

Digital African Summit

A continent of connections.

Visual identity · Event graphics · Social content · Audiovisual production

Digital African Summit campaign opening with a virtual reality demonstration

One event. A connected visual world.

For its 2022 edition, Algeria 2.0 evolved into Digital African Summit. The presentation brings together the event’s visual identity and communication: a rounded Africa symbol, an amber-and-black palette and geometric patterns connecting physical and digital touchpoints.

DISCIPLINES
Visual identity · Event graphics · Social content · Audiovisual production
CREDITS
Fettah — El Florentino
01 / Identity & pattern

Africa at the centre.

A rounded silhouette of Africa anchors the logo. Geometric bands, strong typography and the amber, black and white palette extend the identity across the campaign.

Digital African Summit logo construction and monochrome variations
Digital African Summit geometric yellow, white and black pattern
Digital African Summit Neometric and Bebas Neue typography
02 / The event experience

A presence beyond the screen.

Exhibition stands, signage, badges, programmes and tickets translate the visual system into an event environment.

Digital African Summit exhibition stand design
Digital African Summit branded backdrop, counter and flag
Digital African Summit yellow and black billboard application
Digital African Summit badges, event programme and ticket applications
03 / Social campaign

Many messages. One identity.

Speaker portraits, exhibitor announcements and countdowns share a consistent visual language across Instagram, LinkedIn and Facebook.

Digital African Summit social profile on laptop and mobile
Digital African Summit Instagram, LinkedIn and Facebook profile applications
Digital African Summit promotional social artwork overview
Digital African Summit social campaign, speaker and countdown layouts
04 / Audiovisual & campaign

The event in moving images.

The original presentation includes event imagery, campaign film frames and a look inside the edit and colour workflow.

Event imagery in the supplied Digital African Summit presentation
After Effects timeline, colour scopes and campaign film frames
Campaign figures from the original presentation

Figures are reproduced from the supplied campaign report.

Campaign performance figures as reported in the original project presentation

DIGITAL AFRICAN SUMMIT / ALGERIA 2.0

An identity built to connect.

From the exhibition floor to the social feed, one coherent event language.

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