A world beyond the set.
VFX and selected AI-assisted shots for a Doha Bank commercial, connecting filmed performances with reconstructed environments, integrated objects and additional coverage.
- MY CONTRIBUTION
- VFX · Compositing · AI-assisted shots
- ARTIST
- Fettah — El Florentino
Role & creative decisions
- My responsibility
- VFX compositing and selected AI-assisted shots within the commercial’s wider production.
- Creative focus
- Extend the filmed world while keeping the performances and the visual continuity of the commercial intact.
- Key decisions
- Use the filmed plates as the anchor for environment extensions and object integration. Keep character and architectural references consistent in the AI-assisted shots.
- Delivered work
- Environment composites, integrated details and selected AI-assisted imagery. The comparisons below show my contribution alongside the original filmed plates.
THE PROJECT
Filmed on set. Extended in post.
This project brought together live-action performances, football memories and a world extended in post-production. My contribution was the VFX and a selection of AI-assisted shots. The work ranged from replacing blue-screen surroundings to integrating objects and developing additional imagery that could sit alongside the filmed material.
01 / ENVIRONMENTS
Beyond the blue screen.
The blue-screen footage holds the essential part of the scene: the actors and their performances. The composites place them inside a finished interior, carrying the same setting through close-ups, the group shot and the reverse angle. The television insert gives their attention a clear destination and connects the room to the football story.
These four comparisons show the filmed plate above and the composite below.
02 / INTEGRATION
The details that hold it together.
Some changes shape the whole frame; others should pass unnoticed. These comparisons move from carpet and background adjustments to the boy’s overhead shot and an object-integration sequence. Their role is continuity: making the separate visual elements feel as though they belong to the same photographed world.
03 / AI-ASSISTED IMAGERY
Extending the visual possibilities.
AI-assisted imagery added selected coverage around the boy and the villa. The character reference establishes the face, haircut and Qatar shirt across views; the exterior reference establishes the architecture and night-time atmosphere. The important question is how the added imagery relates to the live-action footage in character, light and composition.
04 / BEHIND THE SCENES
Before the composite.
The finished image begins with people on a set. These photographs show the blue-screen setup, the ensemble shoot and the boy’s scenes before the final treatment. They place the post-production work back in the context of the wider production and the team behind it.
DOHA BANK / VFX CASE STUDY
The effect serves the story.
For this Doha Bank commercial, my focus was to connect the filmed material and the added imagery into a coherent visual experience. The breakdown makes those interventions visible; the film brings them back into the story.
Watch the final ad Explore more projects