OCULUS / CENTRE OPHTALMOLOGIQUEVISUAL IDENTITY / 2022

Oculus.

A clearer way to see the brand.

Brand identity · Print · Signage · Digital

Oculus branded folders with monochrome eye photography

THE PROJECT

Clarity, from the first impression.

Oculus is an ophthalmology centre whose identity takes its starting point from the eye itself. The project brings a distinctive symbol, a flexible family of lockups, and a consistent visual language into the everyday materials of the practice — from a business card to a consultation-room sign.

CLIENT: Oculus Centre Ophtalmologique
DISCIPLINE: Visual identity & brand applications
CREDITS: Fettah — El Florentino · Zone Agency

01 / THE CONCEPT

The eye becomes the identity.

The original concept studies a section through the eye, simplifying its curves into a compact circular mark. Two interlocking lines refer to the two doctors and their complementary fields of practice. An upward orientation gives the form a sense of direction, while the enclosing circle brings the elements together as one centre.

Original monochrome references: eye care, clinical instruments, and practice interiors — Original visual research / the eye and its clinical context.

Original Oculus eye-symbol sketch in a notebook — Original sketch / translating anatomy into geometry.

The construction grid, standalone symbol, and wordmark.

02 / THE DESIGN SYSTEM

A recognisable form. Room to adapt.

The symbol works on its own and alongside the Oculus name. Portrait, square, and horizontal arrangements make the identity adaptable to narrow printed formats, digital profiles, and larger applications. The same recognisable geometry carries through every version.

Portrait, square, and horizontal lockups from the original identity.

COLOUR & IMAGE

A clinical blue.
A human point of contrast.

Deep blue anchors the identity, supported by a lighter blue, mint, and charcoal. The orange-red accent comes from the internal view of the eye shown in the original research, creating a small point of contrast within the symbol. Black-and-white photography gives the colour system space to remain distinctive.

Eye and retinal-view references from the original Oculus palette research — Original colour references / the eye’s exterior and internal view.

Deep blue

#0D3569

Primary identity

Blue

#4086C0

Supporting colour

Mint

#88F0BF

Supporting colour

Orange-red

#E94C3B

Accent

Charcoal

#383838

Neutral

TYPOGRAPHY

A hierarchy built
for information.

The published typographic system pairs Coolvetica for titles with Aileron for body text. Different weights establish a clear reading order. Arabic counterparts — Bebas-ar for titles and VIP Rawy for text — extend the system across Arabic, French, and English communication.

Original Coolvetica, Aileron, Bebas-ar, and VIP Rawy typography specimen — Typography specimen from the original presentation.

03 / PRINT & STATIONERY

A system for everyday use.

The eye’s curves become a graphic element across stationery. Scaled up, cropped, or set quietly behind information, they connect the business cards, appointment cards, folders, and prescription layouts. Blue establishes recognition; generous light areas keep practical information readable.

Oculus letterhead design with enlarged eye graphics — Stationery application / cards, documents, and branded details.

Oculus folded appointment card in blue and white — Appointment card / design application.

Oculus blue and white business cards with the eye symbol — Business cards / design application.

Oculus prescription sheet design with the eye motif — Prescription layout / design application.

Oculus blue and white pen application — Branded pen / application.

Oculus dark blue branded mug application — Branded mug / application.

04 / ENVIRONMENT & DIGITAL

Beyond the printed page.

The identity also moves into the physical practice. Glass room plaques combine the mark with room information, carrying the same visual language into the spaces patients navigate.

Oculus glass plaques for the surgery and consultation rooms — Consultation-room glass signage / application mockups.

THE DIGITAL EXPRESSION

Recognisable at every scale.

The social-media concepts extend the system through monochrome photography, blue fields, and clear typographic hierarchy. Profile images, banners, and post layouts stay connected to the printed identity while adapting to a smaller screen.

Social profile and banner / concept application.

Social feed / concept application.

OCULUS / VISUAL IDENTITY

One idea. A consistent point of view.

A visual identity rooted in the eye, developed across the materials, spaces, and communications of an ophthalmology centre.

View the original project on Behance Fettah — El Florentino · Zone Agency

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