Ideas with direction. Images with purpose.

A visual identity needs to work beyond its logo. I develop marks, typography, colour palettes and graphic systems, then carry them into packaging, campaign layouts and digital applications. For a new brand or a rebrand, the aim is a clear, recognisable language that holds together wherever people encounter it.

Luxsy Jewels brings identity, packaging, product imagery and website design into one presentation.

Motion gives an idea rhythm. My work spans animated graphics, editing, transitions and the relationship between image and sound, for campaign films, social content and personal pieces. The format, duration and viewing context shape the edit from the beginning.

THE HOLDING BREATH is a personal film built around atmosphere, visual pacing and a single emotional idea.

Modelling, sculpting, materials, lighting and compositing open up images that would be difficult to photograph. I bring these disciplines into a wider art direction process, choosing the approach around the required result. For a VFX brief, references, source footage, shot count and delivery format help define what is achievable.

For a specific 3D or VFX brief, get in touch to discuss the relevant approach and work samples.

AI can be part of a considered production process. I combine image development with selection, retouching and design to build a coherent visual world. Product accuracy, continuity and the intended use of each image guide the work; the tool follows the creative direction.

IDENTITY explores contemporary Arab fashion through an AI-assisted editorial treatment.